About Us
Ivor Ivanov is the founder of True Performance Fitness & Full Spectrum Wellness
Discovering a passion for fitness at age 27, Ivor trained to become a personal trainer and quickly realized the power of combining exercise with functional medicine to address the deeper causes of fat loss challenges. Dissatisfied with conventional approaches that dismissed struggles as “genetic,” Ivor embarked on a decade-long exploration into physiology, gut health, and the impact of toxins on fat loss.
Through this journey, Ivor developed a philosophy that true fitness starts from the inside out. He emphasizes that optimal fat loss and fitness depend on a healthy gastrointestinal system, balanced hormones, and a personalized approach—not quick fixes or generic advice.
Full Spectrum Wellness was born from Ivor’s commitment to empower people to achieve their dream physiques and optimal health naturally, free of fads and empty promises. His mission is to inspire others to break free from misconceptions and embrace a holistic approach to fitness, strength, and well-being.